Manisha Sharma (name changed) was always among the high achievers in her company. She was recognised and rewarded for those efforts as well. Mid-December 2022, however, she received a jolt: an email informing her that she had been laid off - along with several of her colleagues. Sharma worked for a big tech firm, which had decided to downsize. And just like that, she was asked to go. "It did come as a shock," she says. "I did not take calls for the first two days, but then realised there is no point in beating oneself up for a situation that's not in your hand. "I thought let this be an opportunity to take a break. I'll now start looking for a job," she adds.

SoftBank-backed Inmobi has fired about 50-70 people on performance metrics. According to a source, the employees impacted are from Inmobi and the firm's lock screen-based content provider Glance. This comes even as the company announced that it will skip increments for CY23 and also undertake recruitment only when required. The Inmobi group has a total headcount of 2,600.

Amazon has reclaimed the top spot as the world's most valuable brand despite its brand value falling 15 per cent this year from $350.3 billion to $299.3 billion, said a new report. According to brand valuation consultancy Brand Finance's report, "Global 500 2023", while Amazon is back at No 1, its brand value has fallen by over $50 billion this year, with its rating slipping from AAA+ to AAA. This is as consumers evaluate it more harshly in the post-pandemic world. Brand Finance's research has found that perception of customer service at Amazon has fallen - at the same time as delivery times have lengthened.

Food delivery aggregator Swiggy's losses widened 2.24 times to Rs 3,628.9 crore during last financial year, as its expenses surged 227 per cent in a year. This is even as the decacorn's revenue jumped more than twofold to Rs 5,704.9 crore in FY22, according to details from company research platform Tofler. While the company's losses surged from a base of Rs 1,616.9 crore in FY21, its total expense in FY22 touched Rs 9,748.7 crore, from Rs 4,292.8 crore a year ago.

'Criticism is one thing, and cynicism is quite another.' 'However, we are undaunted by this negativity because we know the truth.'

Alphabet, the parent company of Google, is likely to join the list of Big Tech companies going for large-scale layoffs. With this, almost the entire universe of FAANG - acronym for Facebook, Amazon, Apple, Netflix and Google - has now come under the layoff turbulence hitting tens of thousands of tech jobs around the world. Reports surfaced on Tuesday about the Mountain View (California)-headquartered tech giant planning to fire around 10,000 employees.

India's traditional PC market, inclusive of desktops, notebooks, and workstations declined by 11.7 per cent year-on-year (YoY) in Q3CY22 (Jul-Sep) after 8 consecutive quarters of growth despite strong shipments of 3.9 million units, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. All segments declined except the government, which grew by 91.5 per cent YoY on the back of government orders, leading to strong growth in the third consecutive quarter. While the desktop and workstation categories grew by 23.4 per cent and 17.6 per cent YoY respectively, the notebook category declined by 19.5 per cent YoY.

Mark Zuckerberg, founder and CEO of Meta, summed it up well as he explained the reason for the company sacking 13 per cent of its employees. He said no one predicted that the boom for digital services during the Covid pandemic would die out. "Many people predicted this would be a permanent acceleration that would continue even after the pandemic ended.

Slowing growth and execution challenges for Cognizant (CTSH) may well allow Infosys to overtake the former after a decade. Cognizant had marched ahead of Infosys in terms of revenue in the first quarter of financial year 2012-13. The Nasdaq-listed IT services firm's performance in Q3 and the guidance for Q4 and full-year 2022 suggest that it could take time for Cognizant to see the expected improvement in performance from its decision to restructure.

Google has said that it is pausing enforcement of Google Play billing system (GPBS) for developers in India. This comes after the Competition Commission of India (CCI) imposed a penalty of Rs 2,275 crore in two cases and an immediate cease-and-desist order of its policies of running the Android Mobile device and Play Store ecosystem. In a statement, the company said, "Following the CCI's recent ruling, we are pausing enforcement of the requirement for developers to use Google Play's billing system for the purchase of digital goods and services for transactions by users in India.

In the future of work, companies will have to embrace terms like moonlighting, gig work, flexi work as 'on-demand talent in a Cloud' can be a reality, says Milind Lakkad, chief human resource officer of Tata Consultancy Services (TCS). In some form or the other, gig work, flexiworking - and even moonlighting - will have to be welcomed by companies, says Lakkad. As a first step towards embracing these, TCS is trying to bring all these opportunities for its own employees within the company.

'This is a race where every technology can be used by the bad guys and good guys.'

The drying up of funds for a number of start-ups is affecting the firms' unicorn status across the globe. The past six months have seen the valuations of 147 unicorns drop, of which 71 were from the US and 29 from China, according to the latest Hurun Global Unicorn Index 2022. Eighty-one unicorns from across the globe saw their valuations drop below $1 billion-the threshold for a start-up to be labelled unicorn-from last year.

Infosys Technologies is being sued again by a former senior employee for discrimination on the basis of age, gender and ethnicity while hiring in the US. The suit filed by Jill Prejean, vice-president of talent acquisition, has alleged that the company discriminated and retaliated when she tried to point out the discriminatory actions. Infosys' motion to dismiss the claims made by Prejean was rejected by a judge from the United States District Court Southern District of New York.

Wipro on Tuesday asked its employees to be in office at least three days a week. It has informed its employees that offices will be open for four days a week, starting October 10. In an e-mail to its employees, Wipro said: "Starting October 10, Wipro's office will be open Mondays, Tuesdays, Thursdays, & Fridays. We will not be open on Wednesdays." The company said in the e-mail, seen by Business Standard, that the move will "help us enjoy the camaraderie and team spirit of connecting in person while maintaining hybrid work flexibility".

India Inc is not in the dark about moonlighting employees. According to a forensic accountant, companies can easily turn to experts and deploy digital tools that can be used to check if an employee is doing a second job or not - reaffirming fears of many who are wary of the practice in the context of the recent sacking of moonlighters by IT major Wipro. Arpinder Singh, global markets and India leader, forensic and integrity services, EY, said that EY had been involved with several companies to gauge moonlighting.

The Indian IT industry recorded 25.2 per cent employee attrition in FY22 and that pain will continue as it loses talent to other industries, said a report by TeamLease. The attrition in the contract staffing industry is predicted to touch at least 50 per cent in FY23 compared to 49 per cent in FY22, said the report called 'Brain Drain: Tackling the great talent exodus in IT sector'. Company policies, payment and work flexibility is making talent move, as non-technology firms step up demand. "Tech talent in non-tech companies will see 3X growth in the coming years, opening up approx 1 million new tech jobs by 2025.

India's largest IT services firm Tata Consultancy Services (TCS) is mandating its employees to be back in office for three days a week. Teams will have to work with their team leaders, and the human resources team which three day's best suits them. In an email that went out to employees over the past two days, which Business Standard has seen, said: "As part of our return to office initiative, all TCSers are expected to work from office at least three days in a week."

Close to six months since the launch of Tata Neu, the super application (app) from Tata Sons Group is all set for a revamp. The highlights include a reimagined rewards programme or NeuPass, a more seamless user experience by increasing the digital maturity of brands, adding more brands to the platform, and hiring category leaders to drive the next phase of growth. When it comes to brands, Titan will join Tata Neu by Diwali. Tata Motors and Air India will be on board after the Festival of Lights.

Online pharmacy platform Tata 1mg turned a unicorn after raising close to $40 million in a funding round led by Tata Digital, media reports said. The company was yet to comment on the valuations till the time of going to press. 1mg has raised $230.8 million across 16 rounds, including this one.